Recently, symbolizes that the bright basketball culture individuality gram basketball subject shop glistens unveiling in Beijing. This is in the middle of the domestic sports brand,<a href="http://www.vibram-five-finger.com">fivefingers kso<a> the gram achievement first challenge specialized segmentation market, takes the lead to establish the brand of the same name the basketball subject shop. “the gram basketball subject shop is takes advantage of opportunity the time product which the brand development arises at the historic moment, in 2010 will have more than 100 gram basketball subject shop to unveil one after another in the nation, subdivides the market positive layout for the development domestic basketball.”Gram CEO Xu Zhihua said. Eagerly anticipates the specialized segmentation market The recent years, the domestic movement brand expands suddenly in abundance in the sales network scale, the urban center business street simultaneously presents many movement brand shop front to be not infrequent. The professional said that in the homogenization serious aggravating's situation, the sporting goods market terminal competition faced with further promotes, subdivides the market trend to wait for appearing. If “the treasured sword front from whets” is the classical brand making way that must be taken, then the essence plows the basketball to equip market 20 space remainings for freight a gram to urge fine this field of endeavor. From the dedicated management basketball thing market, to sends the strength specialization, the internationalization, in the making industry well-known brand, develops pushes onward the NBA athletic field, signs the next 12 NBA star player, the gram ball boots have left behind the brilliant glory mark in the NBA athletic field. A gram in 2009 the basketball shoe sales volume wishes luck on moving to a new home the domestic first place, already became the Chinese basketball to equip the first brand. In explores, in unceasingly the foundation and the consummation, a gram heavy fist promotes the basketball subject shop, the accurate localization subdivides the market, is in the domain specialization strategically, opens up the new round offensive. Industry in the professional indicated that the overseas well-known movement brand had the independence brand or the shop front in the specialized segmentation market, now domestic movement brand gram in view of own dedicated domain start basketball subject shop, is not only greets the market competition the severe challenge, is represents the domestic movement brand development to enter into a brand-new stage, was the brand development many year accumulation specific change has achieved a qualitative leap. The strategy attacks and occupies one, two cities Looking from China sporting goods market's historical development, a gram with other domestic sports leadership brand, the strength which contends with the international brand (has continued at first to the present) the important source in the domestic 23 cities. But when the financial storm engulfs the entire world, the international brand's high-end price is inferior to the domestic brand the superior performance-to-price ratio to come obviously to have the competitive power. in 2009, <a href="http://www.vibram-five-finger.com">vibram kso<a>the domestic each big movement brand displays the formidable vitality, regardless of makes from the expansion speed or the sales result industry to look askance, but the international brand actually presents the stock backlog, the sales volume slides in abundance. In the gram 2009 year wealth newspaper demonstrated that already succeeded enters Chinese one, two markets, the sales network achieves more than 6500, in 2010 a gram brand will penetrate into national each city, adopts “deep plowing 23, the strategy attacks and occupies one, two cities attentively” the strategy, further expands the market coverage fraction. This gram basketball subject shop sharp sword leaves the sheath, the sword walks the slant, develops a city road of by the specialty, specially these sports atmosphere good region, to achieve the strategic target already to start the positive layout, has sent out the attack bugle to the specialized segmentation market. Movement brand culture mark Reporter found that besides sells each kind of specialized basketball equipment in the gram basketball subject shop, inside the numerous stars, who the personalized polymorphism element shows cage game with to fight, if I can not do it, who can fervor and the strength all. Mutuomubo, Ataisite, Kyd, Badier and so on these gram signing NBA star signature finds at everywhere in the subject shop, “PEAKTEAM” star's series clothing as well as all previous dynasties exclusive war boots 11 are taken to the threshing ground presents, simultaneously FIBA (international Basketball Federation) the product is once more budding, it may be said that is “the star” the light is bright, the individuality makes widely known. For many years a gram has devoted to international specialized basketball equipment brand making at the same time, relies on grips tightly world high-end sports event NBA and the FIBA gold resources superiority, leads positively the international basketball culture China, has engraved the basketball specialization internationalization brand mark deeply for a gram brand. “the basketball subject shop is we tries hard to satisfy the fan to the specialty, the fashion, the individuality various demand, simultaneously we a gram on the basketball culture development path's accumulation, the precipitation fusion, will entrust with it the unique energetic soul, makes into the fan it to vainly hope for that the soaring palace, becomes the Chinese movement brand the cultural mark. It belongs to a gram, belongs to China sports brand profession.<a href="http://www.vibram-five-finger.com">five finger kso<a>”Gram CEO Xu Zhihua so annotates to the basketball subject shop. “we shoulder the mission is in the world, must give world common people more choices.”Mr. Xu Zhihua once like this drives an all gram staff. Must give world people more choices the enterprises, believed that each step board game piece's action, shoulders its special strategic sense. The gram basketball subject shop's layout already started, China sports market segmentation will present the next butterfly effect inevitably.